Claridge Joins Bali To Build Atlantic City's Largest Casino Resort

The historic Claridge's Casino Hotel, a longtime landmark of Atlantic City, officially joined the city's Atlantic City as the "Claridge Tower" on Dec. 12, creating the largest casino resort in the city.

"This merger is the final step in our strategic plan for the June 2001 acquisition of Claridge," said Wallace R. Barr, president and chief executive of Park Place Entertainment. "Joining Claridge with Bally's will give our customers a much better experience as we continue our efforts to realize what's important." 온라인카지노

Cost savings.

Barr added, "Over the past year and a half, we have made significant physical and operational improvements to Claridge Tower, including a redesigned, friendlier casino floor and the installation of new high-speed elevators. These efforts have been very well received by guests and our colleagues alike."

"The recent addition of Claridge Tower, along with Bali's hotel lobby, Fortecoghi, Gateway Connectors, Gold Room High Limit Slot Salon and Traymore Ballroom with refurbished conference facilities, will make an incredible year of difference for our property," said Ken Condon, President of Atlantic City, Bali.

In June 2001, Bali's parent company, Park Place Entertainment Corporation, took over Claridge. With the addition of Claridge Tower, the new Bali qualifies as the largest casino resort in the region by offering guests 1,753 hotel rooms, 21 restaurants, six lounges, two pools, 14 stores, 550-seat theaters, 3,993 parking spaces, and 17 bus bays.

Balinese Atlantic City Casino customers can now enjoy 180,000 square feet of casino space and 42,337 square feet of concurrent cast casino space for a total of 222,337 square feet with nearly 6,200 slot machines and more than 200 table games. The casino resort also has three ballrooms and 30 meeting rooms with a total of 80,000 square feet of meeting and convention space.

Claridge was physically connected to Bali Atlantic City with the opening of a $25 million Gateway expansion in July. Gateway provides guests with convenient access to casinos at both accommodations as well as new shopping and dining facilities.

In addition to building a gateway, Park Place Entertainment launched other improvements to Claridge last year with the aim of attracting new customers and generating revenue. These improvements include:

Renovation of 500 hotel rooms, scheduled for completion in 2003.

Renovation and reconfiguration of the second floor casino, including new slot games, seats, service booths and carpeting.

Installation of five new high-speed elevators and a new 12,000 square foot simulcast facility, also scheduled for completion in 2003.

Debut of new menus for restaurants and cafes, and the addition of Sunday brunch in Luna, the Fulu noodle bar, and the new Bagel & Doughnut Connection cafe.

Renovation and reopening of Lucky's Bar and Lounge as both a private club and cash bar and lounge with live entertainment.

Relocation of the popular "Legends in Concert" to the 550-seat Palace Theater, enabling the transformation of the Park Cabaret Theater into Bally's popular new high limit slot salon - The Gold Room.

With this merger approved by the state's gaming regulators, Park Place now holds three casino licenses in New Jersey for Bally's Atlantic City, Caesars Atlantic City and the Atlantic City Hilton.

Park Place Entertainment owns, manages or has an interest in 27 gaming properties operating under the Caesars, Bally's, Flamingo, Grand Casinos, Hilton and Paris brand names with a total of approximately two million square feet of gaming space, 29,000 hotel rooms and 55,000 employees worldwide.